Because It Feels So Darn Good

Women want sex. That's right. Today's empowered, educated, confident women are not afraid to embrace their love of sex. It feels great to say it and do it!

A study conducted at the University of Florida found that women and men in committed relationships reject gender stereotypes and embrace similar attitudes toward sexual pleasure.

But for those women who are in relationships with men who want it less than they do, a number of issues can arise. Some men feel emasculated or intimidated by their partners' active libidos. And women, who may have been conditioned to associate desirability and arousal with being pursued, can find that their desire wanes when their partners are less enthusiastic.

To address this challenge, both men and women need specific reassurance from their partners. This is very simple, but many people disregard the power of words. First, tell you partners how you feel! Tell them how badly you want them, how good it feels to be with them and how they make your heart...

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