Researchers claim that shopping can be just as exciting as sex, as stumbling upon a great deal causes a powerful endorphin rush that rivals sexual arousal. Seriously?

A dispassionate shopper, I am reluctant to buy the theory that that a hot deal can leave you overcome with climactic excitement. I adore my sky-high heels and appreciate their role in the bedroom, but I cannot imagine getting that worked up in the mall.

Shopping expert, Tamika Auwai of Shop Socials sees things differently and invited me to attend her sold-out event, TEN, at the Spoke Club to observe the connection between intimacy and shopping in the flesh. This cocktail-friendly experience included some of the hottest designers in Canada and I was immediately taken aback by the number of couples who attended hand-in-hand. Perhaps it was the exclusive venue or the melange of booze and design, but the event was packed and love was in the air.

Guests were eager to explain the connection between shopping and intimacy and...